AI Transparency & Ethics Policy

Our Commitment to Ethical AI

At Meet George, we don’t just use AI; we believe in building AI that is Transparent, Explainable, and Fair. This policy outlines our commitment to you. Our goal is to use technology to empower you, ensuring you are always in control and confident in the choices you make.

1. How We Use AI to Help You

Our AI, George, is designed to do one thing: eliminate the hassle of switching energy suppliers. It acts as your personal assistant to automate the most frustrating parts of the process.

Data Extraction: When you upload your bill, our AI reads the key details like your usage, tariff rates, and meter numbers. This saves you from having to find and enter them manually.
Personalised Analysis: George then analyses this accurate data to find a cheaper tariff from our curated panel of trusted suppliers.
Clear Recommendations: The result is a simple, clear recommendation based on your real-world data, not generic estimates.

Crucially, George does not make automated switching decisions. The AI assists by presenting information, but you must always manually review and confirm any decision to switch. The final choice is always yours.

2. Your Right to an Explanation

We believe “the computer chose it” is never an acceptable answer. In line with Ofgem’s principle of Explainability, we are committed to making our AI’s recommendations clear and easy to understand.

This is why we built the “Why this deal?” feature. Next to every tariff we recommend, you can see a simple checklist of the key reasons behind the suggestion, such as the specific savings, the supplier’s service rating, and other key benefits.

3. Our Commitment to Fairness

An AI is only as good as the principles it’s built on. We are committed to ensuring our technology is fair for everyone, especially vulnerable customers.

Bias Auditing: We will conduct regular audits of our AI models and recommendation algorithms to identify and mitigate any potential biases that could lead to unfair outcomes for different groups of consumers.
Vulnerable Customer Protection: We are actively developing features to help our AI better identify and assist vulnerable customers, ensuring they are presented with the most suitable and supportive tariff options.
No “Black Box” Pricing: The price you see is the price the supplier offers. Our AI does not alter pricing based on your personal data or demographics.

4. Data Usage & Protection

Your trust is our most important asset. We are committed to protecting your data.

Your Bill, Your Data: Your bill and the data on it are used for one purpose only: to generate your energy savings comparison.
No Third-Party Training: Your personal data is never used to train third-party AI models.
Anonymised Data for Improvements: Future AI improvements may involve the use of anonymised, aggregated data, but no personally identifiable information (PII) will ever be used for this purpose.
Data Deletion: The original files you upload and their AI outputs are permanently deleted after 12 months, in line with our Privacy Policy.

5. Your Responsibilities

To get the best results from George, we rely on your help with a few key things:

Document Clarity: The accuracy of the AI’s data extraction depends on the quality of the bill you upload. If an energy bill is blurry, cropped, or incomplete, the AI may not be able to extract all details correctly.
Verification of Output: While our AI is highly accurate, we always recommend that you quickly review the AI’s extracted data (e.g., your name, address) to confirm its accuracy before proceeding with a switch. You are responsible for the data you approve.

6. Human Accountability

While our service is AI-powered, our company is human-led. We believe in clear accountability.

Oversight: The design, development, and performance of the George AI are under the constant supervision of our leadership team.
Responsibility: We take full responsibility for the recommendations our platform makes based on the data you provide.
Contact: If you ever have a question or concern about an AI-generated recommendation, you can always reach our team at hello@meetgeorge.co.uk.

7. Updates to This Policy

We may update this AI Transparency Policy to reflect advancements in AI technology or regulatory changes. Users will be notified of significant updates via email or a notice on our website.